ELECTRIC separates itself from others by being The World’s Greatest Independently Owned Sunglass Brand. Designed in California. Made in Italy of the highest possible quality, since 2000.

Founded in 2000 by second generation eyewear category leaders, ELECTRIC is a participant owned, global, premium eyewear brand rooted in Southern California’s rich music, art, surfing, skateboarding, snowboarding, outdoor sport, and customization culture.

ELECTRIC designs and markets an extensive line of award winning sunglasses made in Italy of the highest quality, designed and tested in California’s rich natural resourced landscapes. Snow goggles, watches, bags, apparel and accessories support eyewear throughout the globe.

ELECTRIC’s Optics of OHM (Optical Health through Melanin) incorporate Melanin infused lenses that blocks 100% UV & 98% of harmful HEV blue light, relaxing your eyes and providing, crisp, haze free vision.  This lens technology is carried throughout the entire sunglass range.