Established in 1999 by best friends Sarah-Jane and Heidi, Sass & Bide began as a small underground Australian denim brand. Sass & Bide have grown internationally to include stockists in over 20 countries worldwide. The iconic brand now offers a full range of designer products from intimates to sunglasses.
The brand has continued to expand in stunning contrasts and contradictions and is regularly spotted on the glamorous runways of New York or on the heads of famous starlets Beyonce, Kim Kardashian and Taylor Swift. Sass & Bide have created luxurious sunglasses that reflect their signature colours and free spirited confidence which the brand is renowned for.
Every frame in the sunglass collection features the signature Sass & Bide star, which represents a tattoo both Heidi and Sarah-Jane share as a symbol of their friendship.