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Bebe

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Hello, bebe It-Girl!

bebe designs, develops and produces a distinctive line of contemporary women's apparel and accessories, including eyewear, to satisfy the fashion needs of the modern, sexy, and sophisticated woman.

The brand name ‘bebe’ was coined back in 1976 after the infamous line in Shakespeare’s Hamlet, “to be or not to be” – bebe is the essence of being. Over 35 years later, bebe has established itself as one of the world's top fashion retailers.

The bebe woman is defined by her attitude - assertive, sensual, stylish and romantic. She's confident and cutting edge. For her, bebe's signature look of hip, sophisticated and body-conscious fashion is the ultimate expression of her own style.

bebe is the go-to destination for chic, contemporary fashion. The brand evokes a mindset - an attitude, not an age. It's a true original, always defining fashion's next stride forward. Designed for the confident, sexy, modern woman, bebe is a global label that embodies a sensual, sophisticated lifestyle.
 

Bebe Optical eyewear collection offers something to satisfy her every fashion need - playfully romantic, rocker chic, glamour girl and the iconic bebe logo with bold, exciting design elements like lace inlays, animal prints, stones and metal studs.

bebe – wanting & wearing what’s now and what’s next.

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