Brighten your look with Jag Eyewear.

In 1972, the Jag brand was born. Jag introduced contemporary sportswear designs and re-invented denim, which became an integral part of the brand. In the 70’s Jag was thrust into the international fashion spotlight and the early success of the brand inspired all the right people to start talking about Australia and original Australian style. By the 80’s, Jag boasted a star-studded cult following. Wearing Jag became a sign of confidence and individuality and in that respect, not much has changed twenty years on.

Jag is not defined by age but by attitude that provokes certain wear-it-your-way freedom. Jag Eyewear reflects the essence of the clothing: stylish, accessible and affordable in the latest season’s colours. If you wear a pair of Jag sunglasses, be sure that the fashion fanatics will be chasing you.

Today, Jag still is one of the most successful and innovative fashion labels in the industry.

Jag Eyewear a story to be worn.