Style

6 Australian Fashion Brands To Know

Australia’s fashion scene is best described as relaxed and effortless with special consideration to our warm climate and unique landscape – it’s a style that is individual, versatile and confident. We’ve created this edit to showcase our favourite Australian fashion sunglass brands and why they’re ahead of the game when it comes to innovative and stylish eyewear.

Published on: September 4, 2025

Woman wearing bask sunglasses and a white tank top with a scenic background in france

The eclectic Australian style transcends into our top fashion eyewear brands, including major names in the industry such as AM Eyewear, Epokhe, Pared Eyewear, Valley, Bask Eyewear and Szade. While each brand has a unique point of difference, all share the quintessential individualist Australian style reflected in their sunglass designs and branding. When it comes to sun protection, no one knows it better than Aussies which is why each of these brands maintains a high level of UV protection through high-quality lenses – feel confident you’re receiving the best in sun protection while keeping your style in check.

We’ve created this edit to showcase our favourite Australian fashion sunglass brands and why they’re ahead of the game when it comes to innovative and stylish eyewear.

Somewhere between laidback, youthful designs and rough-edged style lies the Byron Bay brand, Epokhe. Their trendy eyewear appeals to creatives, surfers and those who go against the conventional.

SHOP EPOKHE

Born on the east coast of Australia, Bask creates modern, polarised eyewear for men and women through fashion-forward designs with a quintessential laidback Australian style.

SHOP BASK

AM Eyewear’s rebellious designs have an element of individuality that not many other brands can top; edgy designs and on-trend monochromatic colours are the brand’s signature approach to sunglasses.

SHOP AM EYEWEAR

Unapologetically unique and edgy, Valley’s signature gothic-glam style is easily recognisable throughout their bold, sculptural designs.

SHOP VALLEY

Ceremony, Polished Black/Bronze Polarised Lenses

Known for its trend-driven silhouettes and accessible price point, OTRA Eyewear has become a go-to name for celebrity-approved sunglasses. Seen on some of the world’s most recognisable style icons, OTRA brings effortless, fashion-forward eyewear to everyday looks.

SHOP OTRA

Szade is ahead of the game when it comes to sustainability and style. The Melbourne brand’s unisex designs have a European fashion and street culture vibe that is both original and playful.

SHOP SZADE