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Balenciaga & Saint Laurent: Transition to Paperless Authenticity

As of Fall/Winter of 2024, luxury brands Balenciaga and Saint Laurent will introduce a paperless authenticity verification for all their products. So what does this mean for you as a customer? This blog will take you through all the main FAQs and how you can verify the authenticity of your Balenciaga and Saint Laurent sunglasses.

As an eyewear enthusiast, you’ll start to notice a shift in how Kering Eyewear verifies authenticity for Balenciaga and Saint Laurent products. Starting from the Fall/Winter 2024 collection, these prestigious brands will no longer include traditional authenticity paperwork with their new frames. While this change currently only applies specifically to Balenciaga and Saint Laurent, it might expand to other brands in the future. So, what does this mean for you?

Why is Kering Eyewear Phasing Out Authenticity Paperwork?

To put it briefly, this decision is to streamline processes and embrace digital verification methods. This will modernise the approach to authenticity and also provide a sustainable approach by reducing paper usage. Although it may seem like a significant change, phasing out authenticity paperwork brings numerous benefits in terms of convenience and security.

How Can You Verify the Authenticity of Your Balenciaga and Saint Laurent Sunglasses?

Now that traditional authenticity paperwork is gone, checking the authenticity of your new Balenciaga and Saint Laurent sunglasses is a straightforward process and is user-friendly. Customers can verify their frames by entering the first 7 digits of the SKU code (not the serial number) into the Kering Eyewear Declarations of Conformity page. For example, entering "GG1660S" will provide you with the necessary conformity information, confirming Kering as the legitimate manufacturer.

What are the Benefits of Digital Authenticity Verification?

Environmentally Friendly

Phasing out physical paperwork prioritises sustainability by reducing paper waste and aligning with eco-friendly practices. This change reflects a growing trend among luxury brands to adopt sustainable practices.


Accessing authenticity information online is simple and convenient from any location, at any time. Just enter the first 7 digits of the style’s SKU code (not the serial number) to verify product details.


Compared to traditional paperwork, digital records offer enhanced security and reliability. Digital records minimise the risk of forgery or loss and ensure the authenticity of information.

What Should You Do If You Have Concerns About Sunglass Authencity?

If you have any questions or concerns about the authenticity of your Balenciaga or Saint Laurent eyewear, the best course of action is to contact your local Sunshades representative. They are here to assist you with any inquiries and provide additional support if needed.

Switching to paperless authenticity verification for Balenciaga and Saint Laurent eyewear is a major leap towards modernisation and sustainability. Kering Eyewear is making it easy and secure for its customers to verify your eyewear’s authenticity digitally. Enjoy the convenience and eco-friendly benefits of this new approach to luxury eyewear.

Stay updated on future changes and innovations by following our blog and feel free to reach out with any questions or concerns. Your satisfaction and peace of mind are our top priorities.