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Maui Jim

Born on the sunny beaches of Maui, Hawaii in 1980, the company saw a need in the market for technology that could combat strong glare and harmful UV while producing brilliant clarity and vivid colours of the island to life.

Maui Jim Sunglasses is the fastest growing premium polarized sunglass manufacturer in the world, combining PolarizedPlus2 lens technology with superb fashion.

The Maui Jim Sunglasses PolarizedPlus technology, featuring in every Maui Jim product, was born from a sun-centred lifestyle. Three elements in the Maui Jim Sunglasses multi-layer PolarizedPlus lens design ensure a complete solution to glare. With glare out of the way, more usable light is transmitted to the eyes for the best visual acuity, contrast and colour. No other sunglass offers the same level of visual acuity, protection and colour enhancement as the technology in Maui Jim SunglassesMaui Jim answers the ancient challenge of glare like no one else.

Maui Jim recognises that the nature of the sun is imperative to the continual development of the brand and technology. Acknowledging all forms of work, play and relaxation associated with the outdoors, Maui Jim takes their cues from the sun and endlessly strives to advance their lens technology while enhancing lifestyle and human experience.

Maui Jim believes colour and light is the key to human experience, with a mission to spread aloha through sublime colour clarity and detail.